Speakers

Jay Parsons is a rental housing economist, advisor and speaker. He has advised numerous multifamily and single-family rental housing stakeholders – from institutional investors, REITs, owner-operators, lenders, regulators and government agencies.
In addition to independent speaking engagements and consulting, Jay serves as a Partner in WayMaker (a Texas-based multifamily investment group), an Economics Advisor to JPI (a leading apartment developer and builder) and a Strategy Advisor to Madera Residential (a multifamily owner/operator). Previously, Jay was the Chief Economist at RealPage.
Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, The New York Times, NBC News, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron’s, the Pension Real Estate Association, the Mortgage Bankers Association and American Banker, among others.

Peter is a CPA who started his career at Price Waterhouse. He was a commercial banker for 20 years and is now a bottom line businessman specializing in real estate, networking and connecting people.

A native of East Lansing, Michigan, Robert Neller graduated from the University of Virginia in 1975 with a degree in history and speech communication. He later earned a master’s degree from Pepperdine University in human resources management. After graduating from Virginia, Neller went directly into the Marine Corps via the Platoon Leader Class.
A career Infantry Officer, Neller has commanded from Platoon through Service Component HQs. He has been assigned as a General Officer in each of the 3 USMC active infantry Divisions and commanded the 3rd Marine Division. He is a joint qualified Officer having served in Europe at SHAPE as a NATO staff officer and as the J3 of the Joint Staff.
Operationally, he participated in Operation Just Cause in Panama, Operation Restore Hope in Somalia and Operation Iraqi Freedom. In OIF 05-07 during 2006, he served as the Deputy Commanding General for Multi-National Force West in Iraq’s Anbar Province.
He has attended the USMC’s Basic School, the Army’s Armor Officer Advanced Course, USMC Command and Staff, the NATO Defense College and the Armed Forces Staff College

Brett Layson is the Sr. Director of Federal Government Relations at The Home Depot, the world’s largest home improvement retailer. He has served in a variety of positions of increasing responsibility at the Company over seven years and currently leads the team that’s responsible for all federal lobbying and political activity in Washington. estate ownership and by pursuing their potential.

Pending

Justin Anderson is the Chief Executive Officer of RentSmart, a company dedicated to empowering small and mid-sized property management firms by providing comprehensive solutions to optimize their back-office operations and accelerate business growth.
A licensed Real Estate Broker in Georgia, Florida, and South Carolina, Justin holds a Master’s Degree in Finance from Harvard University. With over 25 years of experience in the real estate sector, he has successfully purchased, sold, and managed more than 2,000 units throughout his career.

Pending

Brad Randall is the Owner of Welch Randall Real Estate and Property Management, a firm based out of South Ogden, Utah. Welch Randall currently manages approximately 500 Single-Family and Small Multi-Family Doors, just over 5,000 HOA Units and a maintenance company. Brad is a NARPM Member of more than 10 years and was a former Utah Chapter President and contributed in multiple committees, groups and task forces for the NARPM community. He is also a member of the Institute of Real Estate Management (IREM), holding the Certified Property Manager (CPM) Designation and currently serving as a National Instructor and member of the International Board of Directors.

Brandi Herdzina is a dynamic motivational speaker, author, and growth facilitator with over 20 years of leadership experience in commercial real estate and property management. As the creative force behind BalanceWithBrandi.com and the author of Shine Through The Storm, Brandi delivers powerful, engaging presentations that inspire audiences to navigate life’s toughest moments with resilience and grace. Her journey from small-town Texas roots to executive leadership, combined with her personal story of overcoming trauma, resonates deeply with diverse audiences. Brandi’s practical, down-to-earth approach—infused with humor and authenticity—makes her a sought-after speaker for conferences, corporate events, and workshops. She connects with teams and leaders alike, guiding them to rediscover their passion for life while fostering collective growth. Whether on stage or at company retreats, Brandi’s message of mindfulness, self-kindness, and strength leaves a lasting impact.
For more information about Brandi, visit www.BalanceWithBrandi.com or check out her book Shine Through The Storm: Inspiring Stories to Discover Inner Strength and Balance

Chris Winn is a product-driven executive who has scaled three SaaS companies. He served as CTO and later CEO of Creative Market, a global digital marketplace. As VP of Product & Engineering at Quantum Metric, he co-led the Atlas initiative, helping push revenue past $100 M ARR. Now SVP of Product & Engineering at LeadSimple, he is transforming the product with deep investments in AI.

Courtney Parks serves as the Principal Broker and Director of Operations at Allegiance Property Management. With nearly two decades of experience in the industry—including 13 years as a licensed REALTOR®—she has played a pivotal role in defining her company’s property management strategy, with an emphasis on building strong client relationships, maximizing investment potential, and ensuring operational efficiency. Courtney is an active member of NARPM, where she contributes at both the local and national levels. She also serves on the Property Management Council for Virginia REALTORS® as well as multiple committees within her local REALTOR® association. A strong advocate for professional development, Courtney is committed to elevating the property management industry through education, advocacy, and leadership.

As Senior IT Sales at LCS, I’ve spent the last 16 years specializing in cybersecurity and IT services. But my connection to this industry runs much deeper than just technology. With 33 years in property management, I’ve seen firsthand the devastating impact a cyber-attack can have – the data compromises, the operational chaos, the erosion of trust. In the session, we will take a deep dive into how to proactively shield property managers from the escalating threats of the cyber world. Get ready to learn actionable strategies to safeguard your business, data, and reputation.

Deb Newell, PhD-ABD, MBA, MPM® RMP®, an Executive Consultant for Real-Time Consulting Services in Paradise Valley, AZ, offers a unique one-on-one consulting approach for Property Management Business Owners. Her expertise lies in delivering bottom-line results with a lean management style. She provides strategic solutions, S.W.O.T. analysis, training, and management assistance, all backed by her extensive experience managing a successful property management and maintenance company. Deb’s specialty is establishing the foundational structure crucial for company growth, defining roles, and setting expectations and KPIs to measure team performance and accountability. As a fractional implementer, she identifies specific needs, providing solutions to help disrupt the market. Deb also assists in creating additional revenue opportunities to enhance a company’s performance and bottom line, having developed a unique system that allows companies to avoid day-to-day complacency.

Since 2015, Dustin Dalee has been helping property managers streamline their operations with Yardi’s cloud-based software solutions. Working directly with real estate companies, he played a key role in the nationwide adoption of Yardi Breeze, an all-in-one platform now utilized by over 9,000 businesses. Dustin excels in helping clients identify and optimize solutions for accounting, operations, marketing, leasing and fraud prevention.

Jenni Utz is a seasoned real estate investor, property management executive, and now is the Director of Investor Relations at Lineage. With nearly two decades of experience, Jenni has built and scaled multiple real estate businesses—including a full-service property management firm, remodeling company, and investment portfolio spanning long-term and short-term rentals. Jenni bridges the gap between passive property oversight and proactive asset management—empowering property managers and investors alike to think bigger, act smarter, and build lasting legacy wealth.

Jen Ruelens, founder of One Focus Property Management and the voice behind Hold It with PM Jen. Based in Williamsport, PA, Jen brings 22 years of property management experience and 13 years as the owner of her business. She’s passionate about helping investors and PMs succeed through the use of video. Her videos have made her known nationwide, and she can’t wait to show you how to make the same impact.

With over two decades of experience in the property management industry, Jessica has developed a deep understanding of the field, making her a respected figure among her peers.
Her commitment to property management extends to her work at Blue Palm Property Management, where she and her dedicated team oversee residential and commercial properties throughout Coastal Florida. Their efforts are concentrated in Flagler, Volusia, and Brevard Counties, where they strive to provide top-notch service and maintain the highest standards of property care. Jessica has been a driving force in expanding management portfolios in Florida for the past 11 years, with a particular focus on organic lead generation. Her innovative strategies and commitment to excellence have set new standards in the industry. In 2022, Jessica launched the #200livingrooms challenge, a successful initiative aimed at showcasing the diversity and creativity in growing Real Estate portfolios across the country. This project not only highlighted her innovative spirit but also her ability to engage and inspire a wide audience.
In addition to her professional achievements, Jessica hosts “BD Mastermind,” a monthly growth-focused mastermind group for Brokers and Business Development Managers
(BDMs) nationwide. These Zoom meetings provide a platform for industry leaders to share insights, discuss challenges, and explore new opportunities for growth. Jessica’s leadership in this group has fostered a collaborative environment where participants can learn from one another and advance their careers.

Kandise brings to the table a profound understanding of property management, cultivated through years of hands-on experience. Her journey began at Arizona State University, where she graduated Suma Cum Laude with a degree in Corporate Accounting and a love for all things spreadsheets and operational organization.
Throughout her career, Kandise has been a driving force in the property management landscape. Her extensive background in Property Management Sales and Operations has solidified her reputation as an expert in the industry. With a track record overseeing over $100 million in real estate investments, Kandise has played a pivotal role in helping countless investment property owners grasp the critical importance of a structured PM team.

Kristen is an emerging leader in the property management industry, co-founding PM PathBuilders to systematize sales and operations within Property Management companies . With a rich background in residential sales, commercial leasing, and property wholesaling, she has become a sought-after speaker and a respected mentor. Kristen is driven by a mission to uplift the property management sector and empower small business owners, infusing her work with innovative strategies and a commitment
to excellence. Kristen’s approach is characterized by a dynamic blend of expertise and enthusiasm. Her engagements are not only about imparting knowledge but also about inspiring action and fostering sustainable growth. Whether she’s sharing insights at industry conferences or crafting transformative business practices, Kristen is dedicated to making a significant impact, helping professionals thrive in an ever-evolving landscape.

Lior Abramovich is the Co-Founder & CEO of Blanket, bringing a decade of experience in the single-family rental market with over $200 million worth of acquisitions for over 1,000 individual investors.
At Blanket, Lior and his team are working hard to help property managers stop losing doors and grow their revenue and number of doors under management.
Lior also served for 8 years as a naval commander in the Israeli Navy and co-founded a non-profit organization that renovates homes of senior citizens in need.

As a licensed Real Estate Broker in both Florida and Colorado, she is the Broker/Owner of Blue Sail Property Management, proudly serving clients in both states. With over 15 years of experience, Liz specializes in Property Management and is passionate about delivering exceptional service to property owners and investors. Throughout her career, she has successfully partnered with hundreds of investors—from large-scale firms to individual property owners, helping them maximize the value and performance of their real estate assets.
Since joining NARPM® in 2012, Liz has remained deeply involved in the organization and committed to advancing the industry. She earned her RMP® designation in 2015, followed by the MPM® in 2018. Her leadership service includes roles at the local, state, and national levels including the President of the Tampa Bay Chapter, Florida State Chapter Board, National Member Services Committee, National Finance Committee and as the Southwest Regional Vice President.
Liz was honored to serve as the 2022 National President of NARPM® and currently serves as a National Instructor, traveling nationwide to educate and empower fellow property managers, ensuring the industry continues to evolve with best practices.

Matthew Kaddatz is Sr. Director of Product at AppFolio, a leading provider of cloud-based business software solutions in real estate. Matthew has spent the past 16 years working in the property management industry with experiences including founding and operating a property management company, as well as building technology for property management companies. In his current role, he is responsible for ensuring AppFolio is continually building innovative tools that help property management businesses grow and become more efficient.

Melissa Sharone MPM® RMP® is the President at First Rate Property Management CRMC®. She is a Boise Native and graduated from Boise State University with a bachelor’s degree in communications. Melissa is an active member of NARPM (National Association of Residential Property Managers) at both the national and local levels. Currently she serves on the National Board of Directors as the2025 NARPM Immediate Past President. Melissa received her RMP (Residential Management Professional) designation in 2016 and my MPM (Master Property Manager) in 2018. She also serves on the advisory council for the Better Business Bureau. Melissa and husband are investors in a multi-unit complex, as well as 2 single family rentals all in Boise. They have 3 amazing kids and as a family they enjoy spending lots of time at their family cabin in McCall and attending Boise State Football games.

Misty Berger, MPM® RMP®, is the previous owner of A Cut Above Property Management, Inc., in Colorado Springs, Colorado and currently is the BDM for All County. She served on the 2013 Governmental Affairs Committee, 2014 Member Services Committee, spent two years coordinating vendors for the Southwest Regional’s 2014 & 2015 Conferences, 2018 Member Services and Retention Calling Subcommittee, and the 2020 Broker/Owner Planning Committee. Locally, Misty was the 2013 Colorado Springs Chapter Treasurer, 2014 President-Elect, 2015 President, 2016 Past-President, 2019-2020 Mentor Coordinator, NARPM southwest RVP in 2021, Atlantic RVP 2022 and Southwest RVP 2023. 2024 Vice Chair of Women’s Council and 2025 Chair for Women’s Council. She also served on the Colorado Springs Symposium – State Chapter Conference Committee for the past three years. Misty feels that NARPM® has given so much to her in education and leadership that it is time to give back.

Randall Henderson is the COO of Rentvine, the technology partner that property managers deserve. He has a wealth of experience with over 20 years in real estate investment, single family, and commercial property management. Prior to Rentvine, Randall spent nearly a decade at Property Management Inc. (PMI), where he held key leadership positions including VP of Residential and Commercial. During his tenure, Randall spearheaded various critical initiatives, leaving an indelible mark on the company’s success. His expertise pans marketing, training, support, and operations.

Randall Henderson is the COO of Rentvine, the technology partner that property managers deserve. He has a wealth of experience with over 20 years in real estate investment, single family, and commercial property management. Prior to Rentvine, Randall spent nearly a decade at Property Management Inc. (PMI), where he held key leadership positions including VP of Residential and Commercial. During his tenure, Randall spearheaded various critical initiatives, leaving an indelible mark on the company’s success. His expertise pans marketing, training, support, and operations.

Stacy Holden brings over 25 years of experience in the rental housing industry. A former controller at a large property management firm, Stacy has firsthand experience leveraging technology to solve urgent business challenges. In her role as the Vice President, Industry Principal at AppFolio, Stacy engages operators to understand their needs and guides product strategy within AppFolio’s research and development process. Beyond AppFolio, Stacy serves on the board of Portland State University’s School of Real Estate Development and the National Apartment Association.

Pending

Steve Hoff is President of LeadClasses.com, founder of BenchMark Construction and a partner in a multi-state property management company. Steve brings a unique, real-world perspective for creating and managing bulletproof systems to protect our companies, clients, residents and vendors from the EPA and State lead paint enforcement fines focusing on Property Management Companies in the last three years.

Tal Kramer, MPM^® RMP^®, is the Co-Owner and Founder of Avalon Property Management Services based in Marietta, GA.
Tal has been a Realtor since 1991. Prior to real estate, Tal had a variety of careers including Commodities Trader in Chicago, followed by 12 years in data processing working in various industries including; Title Insurance, ATM Communications, and Credit Screening.

In 2009, Tal and his wife, Jeanette, founded Avalon Property Management. Tal is an active NARPM member who has served on the NARPM Atlanta Chapter in various capacities including as the 2024 Chapter President.

Starting from the challenge of providing for her child and depending on food storage, Tiffany Rosenbaum transcended adversity to build a prominent real estate empire in different stages of her life across Utah, Texas, and Arizona, setting the stage for the creation of wealth for future generations. As an owner of multiple successful businesses, Rosenbaum Realty Group, Stunning Stays and Repair Masters. Etc. with a background in psychology, her leadership not only guarantees the success of her enterprises but also equips her with unique insights to assist clients in unleashing their company’s full potential. Her commitment to enabling clients to amass their own fortunes underscores her dedication to their empowerment.

Wolfgang Croskey is a dynamic leader, entrepreneur, and trusted voice in the property management industry. As CEO of Croskey Real Estate, founder of Crane—a national network for property managers—and co-founder of the PM Systems Conference, Wolfgang lives and breathes operational excellence and business optimization. What sets Wolfgang apart is his bold approach to integrating artificial intelligence into property management. With a master’s degree in education and a passion for innovation, he makes complex AI strategies simple, actionable, and game-changing. Wolfgang doesn’t just talk about AI—he uses it daily to transform processes, boost efficiency, and empower teams. When Wolfgang isn’t leading in the boardroom or on stage, he’s giving back to his community as CEO of the Pittsburg Chamber of Commerce and serving on the board of the Pittsburg Police Activities League. Join us for an engaging and inspiring session—Wolfgang Croskey will change how you think about AI and your business.